Austin Musselman - Jack Daniel's Whiskey, A Subsidiary of Brown Forman | Episode 42

Published: Aug. 3, 2021, 3:35 p.m.

While filming in Utah, I got to chat with Austin Musselman, of Brown Forman, owners of Jack Daniel Whiskey. Austin comes from a long family line of distillers that dates back 150 years. We talk about the history of commercial Whiskey production, how his family business has changed over the years, his involvement, and his own endeavors in the hunting and outdoor space. There are some great insights to learn from his varied background, for those in a family business, or if you are wanting to pursue your own business ventures.