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Kan utfordreren Bulder Bank bli den nye Sbanken og kapre de mest lukrative kundene?
Nylanserte Bulder Bank skal utfordre de tradisjonelle bankene. Hva er verdiforslaget og trenger vi egentlig enda en ny bank?
Ukens gjest er Torvald Kvamme, direkt\xf8r for Bulder Bank.
Tema:
Hvorfor lanseres Bulder Bank?
Hvordan er det \xe5 g\xe5 fra regional til nasjonal merkevare?
Hvordan posisjonere et nytt produkt?
Hvilke kunder skal de egentlig kapre?
Forholdet til Sbanken
Silo vs kryssfunksjonelt
Corporate innovation i Sparebanken Vest
Programleder: Lucas Weldeghebriel, journalist og gr\xfcnder i Shifter.
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