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HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy
Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
He is also a key note speakers at The Shift, November 7th in Oslo.
In this episode we will discuss:
\xb7 Traffic vs customers
\xb7 What great marketers do
\xb7 What does a good customer acquisition strategy look like?
\xb7 Where companies go wrong
\xb7 Tactic fatigue
\xb7 The importance of data, metrics and attribution
\xb7 How to measure \u201cbrand marketing\u201d?
\xb7 Lots of examples
\xb7 Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.
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