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So you\\u2019ve got brilliant, hard-won access, now what? With fiercer competition for audiences, it\\u2019s what you do with that access that\\u2019s all important. We explore the ingredients needed for a hit series \\u2013 from the inspiration behind the idea, to innovative approaches to storytelling. What are the secrets of turning access into a returnable brand, delivering compelling stories across platforms and pulling in the ever-elusive young audience?

Chaired by Mobeen Azhar with Colin Barr (Expectation), David Hodgkinson (Blast Films), Clare Sillery (BBC), Sophie Leonard (Minnow) and Nick Hornby (Optomen).

The session was produced by Catriona White (BBC) and Max Gogarty (BBC) and supported by the BBC