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EVE MILAN NY

Today\u2019s guest on Shades and Layers is Eden Gilliam, founder of the award-winning luxury skincare brand, Eve Milan New York.\xa0

Eden is an esthetician and went all the way to London to study skin nutrition during the past decade or so of her practice as a skincare professional.\xa0

There are two factors that contributed to the start of Eve Milan New York. First came the need to provide for a baby. Eden was 19 years old when she had her first daughter and like she says, this put a fire underneath her to make something of herself. \xa0

Second: while helping her clients to reach their skincare goals, she also wanted to offer them luxury products with no toxins or harmful ingredients. And when she heard her customer\u2019s concerns, she coined the phrase, \u201c Wear Make Up because You Want To, Not because you have to.\u201d\u2122\xa0 \xa0

In 2021, the sheet mask (first product she launched) won a Best In Beauty Award from ALLURE magazine \xa0and she\u2019s been growing from strength to strength since then. \xa0

Our conversation centers around the work that she\u2019s been doing to establish and grow her brand, we explore some industry trends and the importance of being realistic and patient while building a legacy. \xa0

I was so glad to finally connect with Eden after three failed attempts and I hope you enjoy our conversation.\xa0

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