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My guest today is Lydia Endora, Founder, Creative Designer and Buyer at her self-titled fashion label.\xa0

The seeds of a love for fashion were planted in Lydia\u2019s heart at a very young age by her grandmother. Combined with education and a work ethic modeled by her mother, she has tapped into her creative spirit and skills to find her own corner in the athleisure space of the fashion market.\xa0

\xa0With a focus on quality and obsession with the customer, Lydia has created a fashion line that features multifunctional pieces for the busy woman to seamlessly switch between activities during her day. \xa0

\xa0She says that this is a discerning and conscious fashion buyer who does not want to be forced to throw away clothes after a few cycles in the washing machine. And so, Lydia puts a lot of thought into who her customer is, right down to the activities she\u2019s engaged in as she goes about her day.\xa0

\xa0In addition to her process, we talk about hopes and dreams, listening to the whispers of your life and following your gut.

\xa0We talk about\xa0 some of the challenges that smaller fashion houses encounter while trying to implement ethical business practices and of course, we talk about Lydia\u2019s personal story.

LINKS AND MENTIONS

\xa0Some of the fashion designers and exciting fashion leaders and spaces that Lydia mentions:

Christopher John Rogers

Brandon Maxwell\xa0

Telfar\xa0

Brandince Daniel\xa0

Harlem's Fashion Row \u2013 An exclusively black business bricks and mortar fashion marketplace in Harlem

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