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You've probably heard the phrase "It's Tiger Time" while you were growing up in Singapore.  Tiger Beer is one of Singapore's most valuable brands and a globally recognised beverage, renowned for its bold campaigns and its reliable flavours. In this episode, you can look forward to:

1. Learn about the history of Tiger Beer, including its involvement in World War Two
2. Follow some of Tiger Beer's major brand campaigns and its influence on society
3. Compare the iconic brand with other emerging local beer producers such as Sunbird Brewing and Archipelago Brewery

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Intro Music: Wataboi from Pixabay; Outro Music: Nielizas from Pixabay;

Sources:

• About Tiger Beer
• Singapore's Tiger Beer uncaps cheeky 'Unofficial History'
• Making history by making history up. 
• Success Stories: How Tiger Beer Turned A Homebrew Into A Globally Recognised Brand
• Tiger Beer Wiki