How is your company addressing what seems more and more like the \u201cmandatory\u201d value add? Today\u2019s end users are looking for more value than ever, and research suggests the mentality is here to stay.Rich Perry, president and CEO of Security Networks, West Palm Beach, Fla., discusses mastering the value add \u2014 both for end users and within the industry. He also talks about how new technologies and services affect the value proposition. Sponsored by Interlogix, a UTC Fire & Security Company.