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Today Corey talks with Anadelia Fadeev, the Senior Director of Demand Generation at Teleport. Anadelia starts by talking about the three core areas of a marketing team: product, content, and demand generation. Corey and Anadelia discuss the \u201cinbound\u201d and \u201coutbound\u201d aspects of marketing - what is bringing people to you, and what you\u2019re doing to add value and build trust. Anadelia talks about how, in her career, she has ended up specializing in a particular audience versus a specific product. \nCorey and Anadelia commiserate on marketing woes and talk about the non-linear journey of the consumer, then discuss how building trust is paramount, even when there aren\u2019t measurable results. They finish up by speculating on the fine line of knowing when to build gates into the marketing process, and \u201cthinking about thinking\u201d - understanding how customers think and where they\u2019re going to look to find solutions to their problems.