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Have you dabbled with IT infrastructure in AWS? Have you been through the process of AWS partnership? Does being an AWS partner add value? Amazon seeks partners that helps drive its business, goals, and value.\nToday, we\u2019re talking to Justin Brodley, the vice president of Cloud engineering at Ellie Mae. He has been through the AWS partnership process and shares his thoughts about it. He encourages you to find the right partner for your business!\nSome of the highlights of the show include:\n\nDifferent levels and types of AWS partnerships\nShakedown vs. opportunity method for new leads; lead generation expectations\nAmazon\u2019s improvements eroding business models\nPartners trying to pivot, but not exclusive to AWS\nWhether to invest in multi-Cloud\nAmazon can\u2019t scale its sales team to handle everybody; views partner program as an extension of its salesforce\nYour company is important and you\u2019re spending a lot of money, but Amazon may not care about you; partner market fills that gap and makes you feel important\nCorporate prisoner\u2019s dilemma: Your tech company offers something that Amazon doesn\u2019t; but what about when Amazon does offer it?\nCompetitors\u2019 horizontal move to become more diversified\nAmazon expects partners to offer products and services that it cannot offer yet\nIf partners fail, Amazon decides to do it and do it better\nIs Amazon\u2019s best interest geared toward its partners or you and your customers?\nAmazon needs to give incentives and support partners\n\nLinks:\n\nJustin Brodley on Twitter\nBrodley Group\nEllie Mae\nDigital Ocean\nAWS Partner Network\nLambda\nAPI Gateway\nAWS re:Invent\nSalesforce\nAzure\nRackspace