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Melina Palmer, CEO, The Brainy Business\nMelina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioral economics. She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master\u2019s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine. Her first book, What Your Customer Wants and Can\u2019t Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can\u2019t Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to publish in January 2024.\nhttps://www.linkedin.com/in/melina-palmer-36ab8712/\nhttps://www.linkedin.com/company/the-brainy-business/\nhttps://twitter.com/thebrainybiz\n https://www.youtube.com/c/thebrainybusiness\n https://www.instagram.com/thebrainybiz/\nhttps://www.facebook.com/thebrainybiz/\nLearn more about your ad choices. Visit megaphone.fm/adchoices