Deb Gabor is the founder of Sol Marketing, a consultancy that has led successful strategy engagements since 2003 for global brands like Dell, Microsoft, and NBCUniversal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more. \n\nA leading expert on brand disasters, she is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything, and she has been featured in USA Today and other major publications. A displaced Midwesterner, Deb currently lives in Austin, Texas, but travels frequently to help her clients build bulletproof brands.\nLearn more about your ad choices. Visit megaphone.fm/adchoices