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S&C Critical Insights – Communications Strategies for Corporate Crises – COVID-19 Update

Published: June 22, 2020, 8:31 p.m.

Bob Giuffra and Paul Holmes, the CEO of North American operations at the global communications firm Finsbury, share their perspectives on corporations’ communications strategies during the COVID-19 crisis. They recommend navigating these new challenges by seeking legal, communications and government relations support early. They also discuss the importance of authenticity in corporate communications and real-time crisis management.