Episode 22: Branding for City Initiatives (Robin Samora)

Published: March 27, 2018, 1:37 p.m.

We talk some branding and outreach basics with marketing guru Robin Samora. When a city embarks on a planning process or new initiative, there is often the need for new logo and campaign brand -- but not necessarily the resources to develop them with outside, professional help. Robin shares some tips to get you started.