Marcus Cauchi talks about why getting your prospect to say no quickly can lead to faster/shorter sales cycles.

Published: June 19, 2019, 10:26 p.m.

Marcus Cauchi is a sales training expert for Sandler Training. He calls himself 'The fitness trainer for sale people' \n\nHe works with CEOs & Channel Chiefs of technology vendors who recognise that success is not a function of having dozens of channel partners who occasionally uncover a piece of business, but rather it\u2019s a function of having a handful of select partners who share a common vision, have common goals, and can be counted on to work collaboratively to effectively, efficiently, and consistently uncover new opportunities.\n\nMarcus provides those CEOs & Channel Chiefs with the framework, strategy, and tools to build, develop, and sustain those productive, mutually-beneficial partnerships.