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James Poulter is the CEO and co-founder of Vixen Labs, a Voice Consultancy and Design studio which helps brands and businesses tell stories, solve problems and sell products and services through Voice First interfaces and Conversational commerce.\n\nHe is an innovation and strategy consultant with over 10 years experience specialising in Voice, Conversational AI Technologies and emerging platforms such as Immersive AR/VR, 5G and Blockchain.\n\nPreviously James was Head of The LEGO Group\u2019s Emerging Platforms & Partnerships team, as part of the Digital Consumer Engagement division.\n\nPrior to that he was the Head of Social Media for LEGO\u2019s social network for Kids, LEGO Life \u2013 which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world\u2019s first global and safe social network for kids.\n\nBefore joining LEGO, James worked for a number of the world\u2019s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.