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Charles Cadbury talks about building conversational interfaces on Alexa to reduce friction.
Charles Cadbury is the CEO of Say it Now, the winners of Amazon\u2019s annual UK & European Alexa Cup for best new skill on the smart speaker. They ultimately came third in the global awards.\n\nOver the last 5 years Charles has worked in AI/Natural Language Processing and the application of 'conversational interfaces' (voice assistants and chatbots). \n\nI believe the future of communication between brand and customer is through natural conversation. The trick is to look at multiple channels and seize opportunities for a conversational element to reduce friction.\n\nBack and forth communication through conversation is the most effective way to create a trusted relationship. - Charles Cadbury