How to Profit from an Economic Downturn, with Marc McDougall

Published: Sept. 17, 2020, 8:39 p.m.

Today I interview Mark McDougall. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions.

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We discuss:

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- How to use customer churn to learn more about your customers and ultimately learn how to sell to them better

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- Two vital things every SaaS company needs to do right now

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- How to communicate with your SaaS customers and offer solutions to their problems

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- How the pandemic has affected SaaS companies

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- What you can learn from immediate cancellations

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- The benefits of using video in your outreach

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Resources

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\u2013 Connect with Natalie\xa0on Facebook

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