RDTN Episode 221: At the Table with Sara Erickson, Renegade Game's VP of Sales and Marketing

Published: Feb. 2, 2021, 5:01 a.m.

00:00 Renegade Games02:20 Intro04:00 TV Shows07:35 Little Back Story15:10 After College \u2013 This is so cool20:16 Process is needed22:52 And how did Board Games enter the equation28:35 The Career in Board Gaming Begins32:06 Cryptozoic History34:45 IELLO Time38:42 Renegade Time46:24 How to make a name for a game57:00 Marketing challenges1:05:55 Puzzles at Renegade1:14:43 Renegade History1:20:04 Rank\u2019em



For this At the Table, we are joined by the incredible, amazing Sara Erickson from Renegade Games. Marty had to keep me on track because this one could have gone on for a very long time. Sara\u2019s background working in a lab was beyond educational and we could have just kept going on about her work. But we do get over the board games and her history in the industry. She has so much knowledge to share and experiences that if you are thinking about getting into the industry, pay attention to her.



She also has the vision to keep the industry growing and knowing what it will take to make a game a success. Sara said something very important during the interview that a game is more than a game, it is the community around the game that is so important. Completely agree



Hope you enjoy listening to this very special interview with Sara Erickson, VP Sales and Marketing at Renegade Games