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1.2 Hey big piggy and little Piggies
Why do people insist on walking their dog next to a busy street without a lead? There is no perceived upside and yet there is unlimited downside for the dog. The reason is the desire to be part of an exclusive "inner club" only recognised by "those in the know". This dynamic is well-known in finance, dubbed Little Pig Big Pig. The consequences of this dynamic explain why financial impropriety happens so frequently
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