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To date, the environmental movement has relied on fear and shame to persuade people to change their behavior. The problem is, guilt is not a lasting motivator. What if we used a different approach and incentivized positive action instead? What if people were rewarded for pursuits that benefit the climate AND humanity?\n\n--- \n\nSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support