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Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient.

00:00 What makes a problem an excellent problem.
00:45 Two Case Studies: The Luggage Conundrum & The Smart Phone Problem
02:12 \u201cWhat the Hell is Water?\u201d - David Foster Wallace
03:00 The problem with the iPhone - Kevin Ashton
04:30 Being able to ask, \u201cWhy doesn\u2019t this work?\u201d
04:45 What defines a problem - Good Problems, Better Problems, Best Problems.
05:25 A good problem: Solves a particular problem in a superior way.
05:40 A better problem: Peter Thiel says, a better problem to solve is one that is unique and troublesome.
06:00 The best problem: Tony Fadell, CEO of Nest, says \u201cIt\u2019s seeing the invisible problem, not just the obvious problem.\u201d
06:50 The Three Must-Haves to solving an Excellent Problem.
07:20 Problems that disrupt people\u2019s lives, not industries.
08:30 \u201cIt\u2019s very difficult to solve a philosophy - that\u2019s not a problem.\u201d
09:00 Where Excellent Problems can be found.
09:15 \u201cThe best place to look for problems is where no one else is looking.\u201d - Peter Thiel
09:20 \u201cThe best place to find excellent problems is by asking customers the right question and finding the answers in their answers.\u201d - Steve Jobs
09:45 \u201cIf I asked my customers what they wanted they would have told me a faster horse.\u201d - Henry Ford
10:00 \u201cGreat creators know that the best step forward is often a step back.\u201d - Kevin Ashton
10:30 The Pros and Cons to expertise.
10:50 The value of the beginners mind.
11:00 \u201cRookie Smarts\u201d by Liz Wiseman
14:15 Be a Grand Master.
15:30 The big difference between confidence and certainty.