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Rahul Dubey is the founder of Percynal Health Innovations. He\u2019s also the former chief innovation officer at AHIP\u2014that\u2019s America\u2019s Health Insurance Plans. AHIP is a trade group for insurance carriers, health systems, best-in-breed solution providers, and others. Rahul has created what he calls strategic working groups, in which he gets together essential stakeholders within a regional geography to collaborate and figure out innovative best-in-class emerging solutions and approaches.

The first thing they do in these strategic working groups is to identify common problems. Since the best solutions solve the best problems for the most stakeholders, this seems like a pretty decent way to start. What are some of the challenges that Rahul has identified with payers and providers and other stakeholders to solve for? Here\u2019s your listicle:

1. Really get to population health management and just population health
2. Operational inefficiencies
3. Information trafficking without getting anything out of it is not gonna work anymore
4. Level up health literacy

Here\u2019s a point Rahul makes that I\u2019m continuing to think about. He says that payers should be grade aggregators\u2014aggregators of data, aggregators of solutions that they should be able to distribute to other essential stakeholders. I heard somebody else say the other day that the new payer is more like an entity that provides comprehensive services.

Rahul Dubey is CEO of Percynal Health Innovations and the Founder of America's Health Insurance Plans (AHIP) Innovation Lab. Rahul is currently responsible for collaborating with C-level executives at his health plan. Prior to joining AHIP and launching Percynal Health Innovations, Rahul held a leadership role as a founding employee of a successful digital health care start-up based in Washington, DC. Along with the company\u2019s cofounders, Rahul was instrumental in developing a multifaceted consumer tool as well as leading the company\u2019s \u201cgo-to-market strategy,\u201d resulting in successful market penetration and revenue growth for the industry\u2019s first consumer-led shared decision making and treatment selection platform.

Rahul was recognized with the Smart Health\u2019s 2018 Excellence in Healthcare Transformation award, was named the American Journal of Health Promotion\u2019s 2017 Innovators and Game Changers, and is featured in Accenture Perspectives: Minds Driving the Future of Business. In 2017, Frost & Sullivan presented Rahul with one of their highest honors, their Global Visionary Innovation Leadership Award.

He is a graduate of the University of Michigan\u2013Ross School of Business and lives in Washington, DC, with his son. He invites you to contact him directly\u2014that is, if you\u2019re willing to roll up your sleeves and drive transformation through inflective collaborative.

02:08 The stated needs of payers.
03:24 \u201cWhere are the inefficiencies that we can actually cut out of the system?\u201d
05:14 A reverse approach to meeting the needs of payers.
06:35 Information transfer\u2014what this means.
09:42 \u201cInnovation is a team sport.\u201d
13:12 The \u201coptimal solution.\u201d
18:49 \u201cThe lines of communication and business model creation \u2026 it\u2019s getting very creative right now.\u201d
20:10 Data play and finding key insights.
20:49 \u201cA more definitive risk.\u201d
21:24 Vendors as \u201csolution providers.\u201d
21:33 \u201cThe great aggregators\u201d\u2014collaborating optimally.
22:39 Brian Van Winkle and Rishab Shah on NODE.Health\u2019s \u201cEase of Doing Business.\u201d
25:16 \u201cIt\u2019s more relationship innovation and business model innovation than technology.\u201d
27:02 Rahul\u2019s advice to health plan collaborators, like insurance carriers.
29:44 Rahul\u2019s advice on how providers can collaborate better.
30:37 What\u2019s essential to payer success.
30:56 \u201cWho are we trying to serve?\u201d