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Dr LaFountain is a healthcare strategist, neuroscientist and author of \u201cHow Patients Think: A science-based strategy for patient engagement and population health.\u201d She is the CEO of Mind Field Solutions Corporation, a firm specializing in the application of cognitive neuroscience to health behavior and patient engagement. The Cleveland Clinic has described her neuroscience approach to patient engagement as \u201ca stunning innovation in healthcare,\u201d and \u201ca pathway for transformation.\u201d Harvard Medical School describes her work as \u201cproviding a scientific approach to patient care that is long overdue.\u201d Her business was described as \u201cone to watch\u201d by Mid-Atlantic Diamond Ventures.

Prior to establishing Mind Field Solutions, she worked for AstraZeneca Pharmaceuticals where she led consumer research and analytics for the oncology portfolio. She received numerous awards for her work in understanding consumer behavior including the \u201cConsumer Marketing Excellence\u201d award and \u201cBest Commercial Innovation.\u201d She has chaired international conferences on patient engagement for many years and is recognized as an industry expert in patient behavior.

She earned a PhD for her research in Pre-Frontal Cortex Executive Functioning which received the accolade of having \u201cmeasured the immeasurable,\u201d by Imperial College, London. Before moving to the United States, she was a lecturer at The University of Liverpool, specializing in Cognitive Neuroscience, Health Behavior, Research and Statistics. She is a frequent lecturer on Wharton\u2019s Healthcare MBA program.

She is the Past President of the Mid-Atlantic Healthcare Business Woman\u2019s Association. She is a fellow of the American Psychological Association as well as the British Psychological Society, and a scientific reviewer for the International Society for Pharmaco-economic Outcomes Research.\xa0\xa0 She lives in Philadelphia with her husband Andy and five children.

You can find out more information at\xa0howpatientsthink.org, or by reading the book How Patients Think.