Expert: District branding positive but Prague 10s X missed opportunity

Published: Feb. 14, 2024, 12:57 p.m.

The Prague 10 district has just unveiled a new visual identity that works with various takes on the logo X, the Roman numeral for 10. This follows a similar move by Prague 3 some years ago, when it even started selling merchandise with a logo comprising three lines. But what is the value of this kind of branding? I put that question to top Czech graphic designer Pavel Fuksa.