TVOT Live - Andrew Solmssen, EVP, Schematic

Published: Jan. 29, 2008, 7 p.m.

Tracy Swedlow, editor-in-chief of itvt.com, interviews Andrew Solmssen of Schematic during our hour about interactive TV advertising and what makes a well-designed and effective ad. He will give us great examples about what works and what doesn't and discuss the changing landscape of advertising across platforms.