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The Weather Channel, VP of Programming, Tom Pratt
Today's show is about The Weather Channel's work with interactive television. Tom is responsible for localized programming on The Weather Channel\xae (TWC) including the teams responsible for Local on the 8s\xae for cable and satellite viewers, localized on-channel overlays Weatherstrip and Weather Frame, severe weather bulletin messages, the digital channel Weatherscan\xae and interactive television products and services. Your host is Tracy Swedlow, editor of itvt.com and blog.itvt.com