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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows:\n\n"While Advanced Television--both addressable and audience-buying--is\xa0being leveraged far more now than ever before, it will need to scale\xa0considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between\xa0multiple parts of the audience-buying ecosystem, in order to identify\xa0what needs to happen to enable audience-buying to scale more quickly."\xa0Panelists included:\nDan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner IgnitePete Doe, Chief Research Officer, ClypdHelen Katz, SVP/Global Director of Data and Contracts, Publicis SpineHoward Shimmel, President, Janus Strategy and Insights (Moderator)Zachary Soreff, President, Sawyer StudiosAndrew Ward, EVP/GM, NCC Media