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Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices.\xa0\n\nIn this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.