Radio ITVT: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence

Published: Oct. 18, 2017, 8 p.m.

Interview:\xa0Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products\n\nLate last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst.\xa0\n\nIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general.\n\nVideoof Lotame's platform:\xa0https://www.youtube.com/watch?v=IEbABzee824