BROADCASTS.com

Thanks to the generosity of Lotame, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "Is Bigger Always Better? A Discussion about TV, Data and Social Networks." The session was described in the show brochure as follows:\n\n"In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws pervade that order everything from the ratios of the sizes of cities, the frequency of words, the popularity of content, and the return on movies. These patterns beg the question as to whether such orderings are the result of our nature or our social order.\xa0\n\nHow does this matter to TV and advertising? Many of the same questions persist? Why are big shows more valuable? Why do shows scale the way they do? What are the implications as more and more content appears on closed systems? And what of advertising?\xa0\n\nThis panel will attempt to ask some of these fundamental questions in an era when share viewing means something very different than it was years ago." Panelists included:\n\n\u2022 Colin Dixon, Chief Analyst, nScreenMedia\n\n\u2022 Ethan Dreilinger, Senior Client Solutions Engineer, IBM Watson Media\n\n\u2022 Seth Haberman, President, Sense Education (Moderator)\n\n\u2022 Ryan Reed, Director of Innovation, TV/Video, Lotame\n\n\u2022 Anne Schelle, Managing Director, Pearl TV\n\n\u2022 Shereta Williams, President, Videa\n\n(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)