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Inlast: Pasteller och traningsskor fran Dalarna
b'Tr\\xe4ningsskor och sneakers har i m\\xe5ngt och mycket blivit synonymt med globala j\\xe4ttar som Adidas och Nike. Men under 1980-talet gav sig ett svenskt m\\xe4rke in i matchen om kundernas gunst.\\nDet h\\xe4r \\xe4r en inl\\xe4st text fr\\xe5n tidskriften F\\xf6retagshistoria \\u2013 Sverige enda tidskrift om n\\xe4ringslivets historia. Texten finns \\xe4ven online p\\xe5 bizstories.se.'