Did Rush Limbaugh Reshape Christian Radio, Too?

Published: Feb. 24, 2021, 4:36 a.m.

Transcribed highlights of the show can be found in our episode summaries.\nLast week, conservative talk radio personality Rush Limbaugh died at age 70. Limbaugh\u2019s nationally syndicated political show first hit the airwaves in the late 1980s. He was beloved by many who shared or later adopted his political views and his penchant for conspiracy theories. Many of his critics, however, pointed out his cruel and crass remarks.\xa0Limbaugh\u2019s legacy was hardly limited to politics. In a tribute to him, one Christian leader wrote for USA Today, that \u201c Christian talk programs in particular wouldn't even exist today were it not for Limbaugh's success. Christian radio would still be limited to sermons and songs. But instead, radio stations realized the benefit of capturing even a slice of Limbaugh's audience share and offered new hosts and new voices opportunities to join a new, more democratic discussion of the issues.\u201d\nMark Ward Sr. is associate professor of communication at the University of Houston-Victoria in Victoria, Texas. His books include The Electronic Church in the Digital Age, Air of Salvation: The Story of Christian Broadcasting, and The Lord\u2019s Radio: Gospel Music Broadcasting and the Making of Evangelical Culture.\xa0Ward joined global media manager Morgan Lee and editorial director Ted Olsen on Quick to Listen to discuss Limbaugh\u2019s impact on Christian radio, how Christian radio differs from Christian TV, and how the medium does or not does not make the message\nWhat is Quick to Listen? Read more\nRate Quick to Listen on Apple Podcasts\nFollow the podcast on Twitter\nFollow our hosts on Twitter: Morgan Lee and Ted Olsen\nMusic by Sweeps\nQuick to Listen is produced by Morgan Lee and Matt Linder\nThe transcript is edited by Yvonne Su and Bunmi Ishola\nChristianity Today\u2019s most recent article on mixed-gender friendships\nLearn more about your ad choices. Visit podcastchoices.com/adchoices