E49 The Activation Imperative: How to build brands + business by Inspiring Action

Published: Nov. 6, 2020, 1:10 a.m.

In this episode, guests: William Rosen + Laurence Minsky share insights and strategies from their book "The Activation Imperative - How to Build Brands + Business by Inspiring Action" providing a framework for marketers on how to respond to the accelerated adoption of digital shopping behaviors caused by the pandemic.