The Breakout Brand Strategy with Christine Barney

Published: May 27, 2014, 1:37 p.m.

Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections.

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