Our Social Future with Charlene Li

Published: Jan. 4, 2011, 7 a.m.

Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.