Podcasts Culture Purse Strings New Strategies for Reaching Female Consumers

New Strategies for Reaching Female Consumers

Published: June 30, 2009, 5:32 p.m.

Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world\u2019s most powerful consumers. She discusses her new book "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".