Marketing to Young Adults in 2010

Published: Jan. 12, 2010, 4:47 p.m.

Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.

Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.