Podcasts Culture Purse Strings Marketing to Women - Pioneering the Way

Marketing to Women - Pioneering the Way

Published: Jan. 11, 2011, 7 a.m.

Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.\xa0
Gerry was the first author to publish a book on the women's market subject\xa0 way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.