Podcasts Culture Purse Strings Left-Brain Management and Right-Brain Marketing

Left-Brain Management and Right-Brain Marketing

Published: Oct. 5, 2010, 6:59 p.m.

Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don\u2019t see eye to eye and what to do about it.

Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.