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Gender Neutral Marketing

Published: May 19, 2009, 10:16 p.m.

Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of \u201cDon\u2019t Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market\u201d She talks about shifting from women \u201coverdrive\u201d into gender neutral. What does that mean and why your company should consider it.