Evangelist Marketing with Alex Goldfayn

Published: Nov. 20, 2012, 6:27 p.m.

Maria talks to the author of Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), Alex Goldfayn. Alex is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech.