Podcasts Culture Purse Strings Contagious:Why Things Catch On with Jonah Berger

Contagious:Why Things Catch On with Jonah Berger

Published: May 19, 2015, 4:49 p.m.

Wharton Professor Jonah Berger, author of Contagious:Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offersthe secret sciencebehind word-of-mouth and social transmission and how the listedbasic principles drive all sorts of things to become contagious,from consumer products and policy initiatives to services and ideaswithin organizations.