Podcasts Culture Purse Strings 7 Triggers to Persuasion and Captivation

7 Triggers to Persuasion and Captivation

Published: May 18, 2010, 6:43 p.m.

Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggers\u2026 how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.