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Now, more than ever, Brand America should be built around respectful communication based on information and facts, instead of the name-calling and vicious labeling that dominates the political sphere nowadays. Nowhere is this respectful communication to be found in Ann Coulter’s Twitter rants in response to Donald Trump’s Memorial Day weekend tweet calling for Alabama voters to support Tommy Tuberville instead of Jeff Sessions. She might be on point, but her vicious language certainly does not help her message. In this episode, Bill Stierle and Tom dissect Ann’s name-calling and explain why this kind of communication does more harm than good to the Republican brand and the American brand, for that matter. There is a need to restore Brand America, and a lot of that should come from having civil conversations and respectful communication.

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