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Language is a powerful tool that anyone can use in all aspects of life. In politics, it is either used well or abused smartly. In another interesting episode, Bill Stierle and Tom continue their quest of Purchasing Truth, and this time they impart to us the seven different language types and how language patterns can create a temporary behavior change. With the right tools, anyone can understand how to deal with the language in times of distress and breeze through conflict. Bill and Tom discuss some rules and laws, how they can be skewed, and be created to get down to what the truth is. Peeling through the seven language styles and categories, they show how it can relate to the way politicians like Donald Trump and John McCain present themselves to the nation.

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