If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.https://youtu.be/4pvgR65CF00The ProblemOver 4.6 billion people use social media\xa0But less than 1% use it right.\xa0Here\u2019s how you can be part of the 1%It\u2019s not about:YouYour guest\xa0Your topic\xa0Your podcastYour Instagram\xa0Your followingIt is about:\xa0Educating\xa0EntertainingClarityBrevityConsistency\xa0CommunityEducation\xa0People want to become something more.\xa0That requires transformation.\xa0Show them how you can help them go from where they are to where they want to be.And you have their attention.Entertaining\xa0Our brains crave novelty, change, and energy.\xa0Make what you\u2019re sharing fun and you can capture their attention.\xa0Without attention, your message doesn\u2019t have a chance.ClarityIf you confuse them you lose them.BrevityGet to the point, quickly.Consistency\xa0On average people need to see/hear something\xa0\xa0before we take action.\xa0Be consistent to get your message through.Community\xa0We\u2019re social creaturesWe crave communityResearch shows that the desire for connection & community is hardwired into the human brainDo all of the above at scale & build your community