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In her new book, Insight, Dr. Tasha Eurich explains why we are so much less self-aware than we think\u2014and what to do about it. The problem, she says, stems from the fact that we are defining self-awareness all wrong. Most people assume that self-awareness means understanding our inner selves. But contrary to popular belief, knowing ourselves isn\u2019t just about being in touch with who we are on the inside. To be self-aware, we also need a true understanding of how we come across to others.

\n\nDr. Tasha Eurich is an organizational psychologist, researcher, and New York Times bestselling author (Bankable Leadership). With a PhD in organizational psychology, she is also the founder of The Eurich Group, where she\u2019s helped thousands of leaders and teams improve their effectiveness through greater self-awareness. Dr. Eurich has contributed to Entrepreneur, CNBC.com, and The Huffington Post, and has been featured in outlets such as Forbes, The New York Times, Fast Company, and Inc. She\u2019s been named one of Denver Business Journal\u2019s \u201d40 Under 40\u201d as well as a \u201cTop 100 Thought Leader\u201d by Trust Across America, and in 2015 she was named a \u201cLeader to Watch\u201d by the American Management Association. Her TEDx talk has been viewed more than a million times.\n
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