Podcasts Technology Product Thinking User Empathy: Understanding Other Perspectives for a Better Experience

User Empathy: Understanding Other Perspectives for a Better Experience

Published: July 14, 2021, 5:59 p.m.

Our products and experiences should focus on the user. It starts with understanding their problems and their needs. In my case, the fact that I was uncomfortable backing a trailer into a tight spot. From there, we focus on helping the user create the right outcome. Getting into the camping spot. Making simple shapes. So don\u2019t make the mistake of getting the experience backwards. It\u2019s not about the trailer, it\u2019s about the driver.