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Understanding Product Packaging: The Key Components of Pricing and Packaging
Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn\u2019t static. Your market isn\u2019t static. And your product (hopefully) isn\u2019t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you\u2019re correctly \u201cdividing the value you\u2019re delivering\u201d between you and your customer.